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Categories

THE CAMPAIGN BIG AWARDS CELEBRATE THE BIG CREATIVE IDEAS THAT HAVE POWERED BUSINESSES AND BRANDS THROUGH EXTRAORDINARY CHALLENGES OVER THE LAST YEAR

Emerging Team of the Year

This category is designed to recognise the most promising and talented creative teams making waves within the industry through fresh, creative ideas. Teams will be judged on their creative output.
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Media Excellence Categories 

30 second TV ad

Awarded to the best creative 30 second TV ad.
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Best use of Digital Tech

Awarded to the best creative idea using innovative technology to solve a client’s problem.
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Experiential

Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.
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Gaming

Awarded to the best creative idea using in-game technology. Campaigns entered into this category will have utilised the comms opportunities of any type of gaming (including console games, PC games, social or mobile gaming) to reach audiences in new and exciting ways.

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Integrated

Awarded to the best creative idea across multiple channels. Campaigns into this category must make use of at least two different media channels.

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Out of Home - single

Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.
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Out of Home - campaign

Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.
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Print - single

Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.
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Print - campaign

Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.
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Radio - single

Awarded to the best creative idea in radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

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Radio - campaign

Awarded to the best creative idea in radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

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Social

Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.
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TV & Cinema - single

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.
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TV & Cinema - campaign

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.
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Product sectors 

Automotive - single

Awarded to the best creative idea for an automotive brand or service.
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Automotive - campaign

Awarded to the best creative idea for an automotive brand or service.
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Charity - single

Awarded to the best creative idea for a charity, not-for-profit organisation, NGO or public sector organisation.
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Charity - campaign

Awarded to the best creative idea for a charity, not-for-profit organisation, NGO or public sector organisation.
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Consumer Goods - single

Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink, consumer durables, fashion, health & beauty and other FMCG brands.

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Consumer Goods - campaign

Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink, consumer durables, fashion, health & beauty and other FMCG brands.

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Entertainment & Leisure - single

Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.

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Entertainment & Leisure - campaign

Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.

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Retailers - single

Awarded to the best creative for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food, tourism, and estate agents.

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Retailers - campaign

Awarded to the best creative for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food, tourism, and estate agents.

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Services - single

Awarded to the best creative idea for a service provided. Including but not limited to utilities, telecoms and internet, financial & legal, online platforms, ticketing sites, social media, IT and travel.
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Services - campaign

Awarded to the best creative idea for a service provided. Including but not limited to utilities, telecoms and internet, financial & legal, online platforms, ticketing sites, social media, IT and travel.
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Creative Excellence 

Branded Content - single

This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.

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Branded Content - campaign

This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.

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Best Idea for an Environmental Purpose - single

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards an environmental cause/ issue, and/or change behaviour.

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Best Idea for an Environmental Purpose - campaign

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards an environmental cause/ issue, and/or change behaviour.

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Best Idea for a Social Purpose - single

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue, and/or help shift culture or change behaviour.

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Best Idea for a Social Purpose - campaign

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue, and/or help shift culture or change behaviour.

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Best Idea for an Agency Initiative - single

This category celebrates creative ideas that have originated internally with no official client brief. From internal communications, CSR, community impact, workplace equality and staff well-being, this category is the only one to recognise these non-client creative ideas.

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Best Idea from an Agency Initiative - campaign

This category celebrates creative ideas that have originated internally with no official client brief. From internal communications, CSR, community impact, workplace equality and staff well-being, this category is the only one to recognise these non-client creative ideas.

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Best Reactive Idea - single

Brands now have the ability to “be on” 24 hours a day, 7 days a week. While this allows consumers to have a continuous conversation with them, it also means that smart brands can respond and react to wider events or moments in time. This category goes to the best creative idea that was quick off the mark.
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Best Reactive Idea - campaign

Brands now have the ability to “be on” 24 hours a day, 7 days a week. While this allows consumers to have a continuous conversation with them, it also means that smart brands can respond and react to wider events or moments in time. This category goes to the best creative idea that was quick off the mark.
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Best Use of an Influencer or Celebrity - single

This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the brands reach. This can be as a standalone initiative or as part of a wider campaign.

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Best Use of an Influencer or Celebrity - campaign

This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the brands reach. This can be as a standalone initiative or as part of a wider campaign.

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Consistent Creative Excellence

This category celebrates an agency’s consistent and longer-term creative contribution across its client portfolio, using two or more examples. Previous clients that have won in this category are eligible for entry after a two year gap.

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Creative Idea for a New Brand - single

Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cut through is essential and this category will reward those creative ideas for new brands doing just that.

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Creative Idea for a New Brand - campaign

Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cut through is essential and this category will reward those creative ideas for new brands doing just that.

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Original Idea - single

Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most ground-breaking and original idea.

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Original Idea - campaign

Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most ground-breaking and original idea.

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Sponsorship - single

Brand partnerships are a proven way to build equity and create an emotional resonance with consumers. This category will award creative ideas which through partnerships enhance the brands image.
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Sponsorship - campaign

Brand partnerships are a proven way to build equity and create an emotional resonance with consumers. This category will award creative ideas which through partnerships enhance the brands image.
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